Project Update, April 2024

It’s been a busy couple of months since our last update on Advance Addison 2050! The process of synthesizing data and input from the community into a Community Identity and Vision Story is nearing completion. The project is now moving into Phase 4, where the consultant team will be working with staff to assemble preliminary maps and accompanying recommendations in areas of land use and development character, housing and neighborhoods, and mobility/connectivity.

Community Identity and Vision Story

There are several aspects of Addison’s identity that are important to consider when thinking about where, when, and how Addison develops and redevelops in the future. The team reviewed input from surveys, in-person community engagement activities, and conversations with City Council, Planning and Zoning Committee members, staff, and the Comprehensive Plan Advisory Committee (CPAC) members and organized information into three separate items that together make up the Community Identity:

  • Values – a collection of items that the broad community shares an interest in
  • Assets – elements in the community people want to protect and improve
  • Aspirations – what Addisonites want the community to become in the future

This information was further evaluated and refined into an abbreviated Vision Statement and expanded Vision Story. Over the past two months, the consultant team has worked with staff and the CPAC to refine the Vision Story. The latest document containing the community identity and vision story can be reviewed here. The overarching theme of both the identity and vision centers around the goal of making Addison more connected and walkable. Continuing Addison’s longtime commitment toward building quality public spaces and improving walkability is critical to keeping Addison attractive to residents of all ages, recruiting and retaining businesses, and attracting visitors, which together will keep Addison uniquely positioned in the DFW Metroplex.

Place Types and Development “Spectrum of Change”

One of the main objectives of a comprehensive plan is to provide a framework to guide future land use and development. For Addison’s plan, we are using ‘place types’ to define the development pattern and character desired for different parts of Addison. The five place types consider existing context and constraints and incorporate a hybrid of different building typologies and densities so Addison can provide different types of neighborhoods and commercial centers to serve current and future residents, businesses, and visitors.

The Place Type map and accompanying descriptions will be supported by a “Spectrum of Change” map. This map will identify areas and accompanying policy goals for properties the community wants to preserve in current form/character, ones that can be incrementally enhanced and improved with managed infill and/or redevelopment, or properties where more aggressive development or redevelopment are needed. Together, the Place Type and Spectrum of Change maps will be used to guide where, when, and how properties are developed in the future.

We’re Ready for Another Round of Community Feedback

The project team is encouraging you and your Addison neighbors and network to provide feedback on these items via interactive virtual engagement rooms. Two (2) different virtual “rooms” have been set up – Room A for feedback on the identity and vision, and Room B for input on place types and development. Each “room” consists of several stations, which are set up in a manner that allows the community to provide feedback through ranking exercises, visual preference selection, mapping activities and general commentary. All residents, Town employees, businesses, commuters and visitors of Addison are invited to participate in these activities. Participants are allowed to revisit the stations if you are short on time or have additional feedback to provide after your first visit.

The virtual engagement rooms will be open through Sunday, May 19, 2024.

The input from the virtual rooms will be monitored and incorporated into the updated draft materials that will be presented and discussed in upcoming community meetings.

Lastly, the next community meeting will be held on Wednesday, June 26, 2024 from 6:00pm to 8:00pm. Attendees will learn more about the progress of the project and what it means to be an authentically walkable community, and have the opportunity to provide feedback on preliminary maps and strategies to help enhance neighborhoods and connectivity in Addison. We hope to see you there!

The Advance Addison Virtual Room is now open. The room is split into two sections: a) Addison’s Vision, and b) Place Types and Development Character.

Addison’s Vision

In this section, you can provide input on three areas of Addison’s identity (values, assets, and aspirations), as well as the draft Vision Story.

Place Types and Development Character

In this section, you can use the first mapping station to drop pins on areas you feel should be preserved, enhanced/evolved, or redeveloped. You can also select images that you believe are representative of different place types, and then use the final mapping station to provide feedback on the place types map.


Click here to visit the Virtual Room.


The Virtual Room will close on May 19, 2024.

The second round of in-person engagement activities for the Advance Addison Comprehensive Plan took place January 23rd through January 25th, 2024.

The primary objective was to obtain community feedback regarding the community’s assets, values, and aspirations. This information will be used along with other input and data collected to develop a community identity, vision story, and decision-making principles that will guide the remainder of the planning process and future decisions.

This “Week of Vision & Values Conversations” consisted of a variety of activities organized over the course of three days to capture and discuss ideas and concerns. Activities included:

  • Seven pop-ups held at various locations around town to meet people where they organically convene and promote attendance at the 1/25 Community Meeting. Each pop-up had 1-2 engagement boards which had different prompts to be answered.
  • A visioning workshop with Town of Addison Staff
  • Focus group discussions with residents, businesses, and developers to capture specific input on different perspectives and topics
  • A joint workshop with Town Council, Planning & Zoning Commission, and Comp Plan Advisory Committee (CPAC) members
  • Community Meeting #2

January 23rd Recap

On Tuesday, January 23rd, 2024, the project team conducted pop-ups at Dunn Brothers in the morning and Ida Claire during the lunch hour. A Town staff leadership visioning workshop was also held mid-morning this day. The visioning workshop focused on what Town staff leadership believed was already being achieved in the current Town of Addison’s vision statement and what could be improved and how. In the afternoon, the project team set out promotional materials at the Athletic Club and walked different trails within the Town to engage residents and promote the Thursday evening community workshop. In the early evening, a pop-up was held at the AMLI Addison to obtain input from the renters’ perspective.

January 24th Recap

On Wednesday, January 24th, 2024, the day began with a pop-up at Java and Hopps in the early morning. Following this pop-up, the first round of focus group discussions was held in the Addison Conference and Theatre Centre. The project team led a discussion with residents from different areas in Addison. During the focus group, residents were asked about what they love about Addison, what they want preserved and enhanced, areas of improvement and a community values ranking exercise. Interviews with a mix of business owners, property managers, and developers were also held over the course of the day to get input on the market and opportunities and threats for the business environment in Addison. Another lunch pop-up took place at Hawkers. During the evening, a joint workshop with City Council, Planning and Zoning Commission, and the Comprehensive Plan Advisory Committee was held. After a brief update on project progress, participants were split into groups containing representatives of all three bodies, and two exercises were conducted to capture and prioritize shared community values. First, a “flower” exercise was used to help participants think about the different groups of people that live in the Town and identify values that are shared among them. The second activity consisted of each group ranking the top values that they felt the Town of Addison embodies and/or wants to embrace.

January 25th Recap

The morning of Thursday, January 25th, 2024, the day began with a pop-up at Ascension Coffee. The morning pop-up was followed by a second focus group with a different group of residents from the previous day. The final lunch pop-up was held at Astoria Caffe and Wine Bar, where nearby residents and visitors were engaged. That afternoon, the project team spread out to different areas of the Town to meet residents and promote the public community workshop later that evening. Activities concluded with Community Meeting #2 in the evening. This meeting included a brief project update, a community values ranking exercise to further verify and prioritize the top values identified the previous night by elected and appointed officials, and interactive stations for attendees to give input on community assets and aspirations. Additionally, the online mapping tool was rolled out at a station where participants were able to give input on specific locations by dropping pins with comments via the project website.

Next Steps

A full summary of all engagement received to date along with the draft community identity statement, vision story, and decision-making principles will be posted in late March/early April as we transition into the Strategy Development phase of the project. Click here to see the full project timeline.

Join us for Community Meeting #2!

Thursday, January 25th at 6pm
Addison Conference Centre
15650 Addison Rd

This meeting is open to everyone who loves Addison and serves as an essential part of the community engagement process. Your input will help the project team shape the initial options for vision, guiding principles, and priority outcomes for the future of Addison’s built environment.

6:00 – 6:30 – Brief presentation from the project team and live poll to rank Addison’s values.

6:30 – 8:00 – Opportunity for community input at interactive stations with printed exercises and an online mapping tool. Input provided will shape Addison’s vision, guiding principles, and priority outcomes for the future of the Town’s built environment.


Other Ways to Get Involved This Month

Speak with the Project Team at a pop up!

There will be several pop up events at Addison businesses between January 23rd and 25th. Stop by one (or all) of the events to speak with the project team, participate in interactive exercises, and shape the future of Addison.

Click Here to View the Full Engagement Tour Schedule


What Else is Happening This Month

  • Joint Council, P&Z, and CPAC Meeting on January 24th at 6pm
  • Stakeholder interviews and focus groups
  • On-the-street engagement in various places around Addison in order to meet people where they are at

This survey is now live. Click here to take the survey.

This survey is a critical step in the community engagement process for this plan. The project team seeks to use the input of everyone who loves Addison to develop initial options for vision, guiding principles, and priority outcomes for the future. These initial scenarios will be discussed and refined further in future in-person and online activities. Once a vision for the future has been achieved, innovative planning strategies will be developed to guide the long-term implementation of that vision.

  • The survey covers the following topics:
  • Community Perception
  • Community Vision and Guiding Principles
  • Land Use & Development Character
  • Housing and Neighborhoods
  • Economic Development & Revitalization
  • Mobility and Connectivity
  • Infrastructure, Public Amenities and the Environment

The survey will remain open through December 2023.

Trip #1 for the Advance Addison Comprehensive Plan took place October 17th and 18th, 2023. The primary objective of this first trip was to make introductions, learn more about the Town, and get some initial input on the community’s ideas about the future.

Community Tour

The first day started with a staff-led tour of the Town for the Verdunity team. The van tour covered the entire town and allowed staff to showcase the thriving areas as well as areas in need of reinvestment while also providing context for areas of upcoming and/or significant development within the Town.


Council and Planning Commission Workshop

The first joint meeting with the City Council and Planning Commission was hosted on the evening of Tuesday, October 17, 2023. Ken Schmidt gave an overview of the project and introduced the consulting team. His presentation emphasized the importance of broad-reaching, authentic community engagement and discussion, and provided background regarding the importance of the Comprehensive Plan and how it needs to be a living document that is referenced to guide future development decisions. Kevin Shepherd with Verdunity then shared information about the project plan structure and timeline. The workshop wrapped up with an interactive dialogue about five key questions that the planning effort will be exploring and addressing. These questions were the same ones utilized in the Community Engagement Kick-Off event the following evening.

Interviews with Town Staff

The second day of the trip included in-depth conversations with Town staff leadership regarding the four(4) components of the Comprehensive Plan:

  1. Land Use and Development Character
  2. Housing and Neighborhoods
  3. Mobility and Connectivity
  4. Economic Development

These conversations with Town staff were an important first step in building relationships between the consultant and staff members who will be providing information, community context, and technical feedback during the planning process.

Community Kick-Off

The trip wrapped up with a Community Kick-Off event on the evening of October 18th. This event consisted of a brief presentation by Town staff and Verdunity in which an explanation of a Comprehensive Plan and its impacts were discussed, as well as the project timeline and ways to get engaged. After the presentation, attendees were asked to participate in two engagement exercises.

Activity 1

The first activity consisted of five(5) stations, where attendees were asked to share their answers to the following “How Might We…?“ questions:

  • How might we…revitalize aging buildings and commercial centers?
  • How might we…provide quality housing options for everyone?
  • How might we…improve connectivity and walking/cycling options?
  • How might we…enhance and increase our supply of public spaces?
  • How might we…attract and retain businesses and their workforce?

Activity 2

The second activity was a drawing wall with the question “Tell Us What You Love About Addison!” Attendees were encouraged to write and/or draw aspects of Addison that they loved with colored markers. A tablet was also provided for people to record short videos of their responses as well.


Over 60 people attended the community event. The combination of the tour, conversations with staff and elected and appointed officials, and interaction with residents provided the consultants with a great foundation to build on going forward.

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